This 2 year Master in Business & Marketing Management program is designed to educate managers from the business sector in order to develop their skills in managing the marketing side of businesses in the market economy.

The program covers all aspects of managing the commercial aspects of a business, being in the B to C (Business to Consumers) sector or in the B to B (Business to Business) sector of the economy. Following the philosophy of the Solvay Business School, emphasis is placed on conceptual thinking and practical operations.

Courses are organized of non-working hours on weekdays or during weekends. All courses use Solvay Business School - ULB teaching curricula, both in structure and content. Selection of candidates starts with foundation courses taught by Vietnamese professors. Courses take place every evening, comprising 6 to 9 lessons of 3 hours. On average, there is a course each month for the first 18 months of the program. The last 6 months are dedicated to the final work (a business - marketing case).

Selection of candidates starts with foundation courses taught by Vietnamese professors.
Courses take place every evening, comprising 6 to 9 lessons of 3 hours each. On average, there is a course each month for the first 18 months of the program.

Program
Session 1: Business & Marketing Fundamentals
Five courses taught by Belgian professors; each course consists of 24h (8 lectures of 3h).

• Strategic marketing management
• Global political and Economical market environment
• Leadership and Human Resources Management
• Management accounting & Control systems
• Business & Marketing Planning

A course of Philosophy taught by a Vietnamese professor.

Session 2: Advanced Business & Marketing Courses
All courses are given by Belgian specialists, teaching full time in the executive programs of Solvay Business School or other main universities in Belgium.

• Building and managing brands
• Market research, Customer behavior & Competitive intelligence
• Marketing & Business communication, PR & Advertising
• International marketing
• Sales & Customer relationship management
• Marketing of innovative projects
• Inter cultural relationships & Negotiation
• Domestic & International distribution & Retailing
• E-business management

Session 3: Final Project
Personal project related to a business problem: an action-oriented task to be finalized in the form of a written report and oral presentation given to a mixed jury made of marketing professionals and university faculty.

Admission criteria :

• Recognized university bachelor degree
• At least 2 years professional experience
• Proficiency in English (TOEFL 500 or C level)
• Successful appreciation of application form essays

All application forms received by Dec 31st 2008 will be reviewed in January 2009 so that candidates can be informed before January 31, 2009 if they are selected for interviews taking place in April 2009.
Second round of candidacies will be open with a second deadline of March 31st 2009.
Interviews will take place the first week of April 2008 with a mixed jury Open University / Solvay Business School.

Fee:
8,000 USD/program